With the 2017 Adelaide Fringe Festival underway, the Motor Accident Commission (MAC) has issued a timely reminder to drivers and pedestrians to take care on the road.
MAC’s latest road safety message, delivered by its comical puppet spokesman, Ken Walker, is calling for drivers to be on the lookout for ‘wobbly walkers’.
MAC Community Engagement Manager, Matt Hanton said as the festivities of the Adelaide Fringe Festival hit full swing this weekend it’s important to be aware of the risks that come with the influx of pedestrians in and around the CBD and the dangers when alcohol is mixed.
“It’s a great time of the year to be out and about, enjoying the Fringe Festival but we need to be aware of the significantly impaired judgement and decision making skills of those pedestrians who have been drinking.
“Alcohol mixed with busy city streets, especially during the hours of darkness, can be a dangerous cocktail for pedestrians that can lead to fatal consequences.
“Each year on South Australian roads, too many pedestrians are injured in avoidable road crashes, and in many of these cases the pedestrian has been found to have been under the influence of alcohol.
“The reality is that during the next month there will be more people drinking and walking around our city, moving between bars, restaurants and events.
“So if you are with a mate who may have had a few too many and has become a bit wobbly on their feet, we are asking you to keep them safe and away from the road.
“Drivers also need to be on the lookout for ‘wobbly walkers’ as it is likely they will not be looking out for you”, said Mr Hanton.
Pedestrian road safety statistics
- 9 pedestrians were killed and 74 were seriously injured in 2016
- Of the 9 pedestrian fatalities, 8 occurred in metropolitan Adelaide
- On average, 1 in every 10 road deaths in South Australia is a pedestrian
The new Ken Walker messages will hit the city this weekend and run through till the end of March – including pavement stickers, pay station and boom gate graphics, in-venue messaging and drink coasters, mobile scooter advertisements, bus backs and webisodes delivered by Ken.