The connection between football and the attitudes needed to stay safe on the road is at the centre of the Motor Accident Commission’s (MAC) latest road safety campaign, to be launched today.
With the support of the South Australian National Football League (SANFL) and the Adelaide and Port Adelaide Football clubs, MAC has produced a series of community road safety messages linking the choices made on the football field and those made behind the wheel – and how they each can impact the end result.
MAC General Manager Road Safety, Michael Cornish said on the football field one poor decision can have a profound impact on the game, but on the road one poor decision can have devastating consequences.
“Whether you’re a player thinking about the choice to dive over the ball or to leap to take a contested mark, or a driver creeping over the speed limit, drink driving and not wearing a seat belt, the choices we make can change the outcome in an instant,” Mr Cornish said.
“It is inexcusable that excessive speed, drink driving, inattention and non-seatbelt wearing continue to be among the major contributing factor in the serious injury and fatal road crashes occurring on South Australian roads.”
“On the road, there is a lot more to lose than a game of footy.”
Through the campaign, players from each SANFL club, the Adelaide Crows and Port Adelaide Power – MAC’s road safety ambassadors – will remind drivers that road safety is everyone’s business and the significances of one poor choice, one lapse in concentration, one wrong move.
SANFL General Manager Football, Chris Davies said the League is pleased to be partnering with MAC in delivering important road safety messages through the introduction of SANFL road safety ambassadors.
‘’The SANFL is well aware of the positive role it can play in assisting young men and women to make educated decisions regarding road safety,’’ Mr Davies said.
‘’SANFL players are viewed as role models in their local communities, providing them with the ideal platform to have a positive influence on the lives of young South Australians.’’
An important part of the South Australia Road Safety Strategy is to build partnerships and encourage community organisations to integrate road safety into their priorities.
The campaign will run throughout the 2014 SANFL season at each SANFL club ground, through the television broadcast match of the week, the South Australian Community Football League (SACFL) and Adelaide Oval at each Adelaide Crows and Port Adelaide Power home game.