New Bromance road safety billboards

The Motor Accident Commission (MAC) has launched the next phase of its Bromance regional road safety campaign, rolling out new billboards featuring the actors used in the popular television campaign.

The billboards share messages about three key road safety issues in regional South Australia - speeding, drink driving and seatbelts.

MAC General Manager Road Safety Michael Cornish said 20 billboards would appear in regions including the South East, Yorke Peninsula, Mid North and Murraylands.

“This campaign is immensely important for South Australian road safety,” Mr Cornish said.

“Historically, most road crash fatalities occur in regional areas of the state, and most of those involve men.

“Last year 68 per cent of fatalities in SA occurred in rural areas - 73 of 108 deaths. In addition, 61 per cent of serious injury crashes last year occurred in rural areas.

“The Bromance campaign has been very well received since its launch in February.

“We’ve had feedback that the humorous script is grabbing attention and that people are adopting the phrases. The intention of the campaign was indeed to encourage regional residents to share road safety messages and the campaign catchphrases have provided people with the ability to do that.”

Along with the new billboards, MAC will distribute Bromance campaign coasters and posters throughout South Australian venues.

The TV campaign was filmed at Mallala using people from the town. The Keep the Bromance Alive commercial can be viewed on the MAC website here http://mac.sa.gov.au/campaigns/country-driving

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