A new redonk-a-donk pedestrian safety campaign

Introducing Ken Walker, the Motor Accident Commission’s (MAC) new pedestrian spokesperson. 

An enthusiastic, puppet presenter, Ken Walker, delivers humorous road safety messages through a series of webisodes and digital content called “Walk this way”.

MAC Acting General Manager, Road Safety, Matt Hanton said pedestrian safety is an important issue that is often overlooked by the general public. 

“The road safety focus is more frequently on driving-related safety issues, but dozens of South Australian pedestrians are killed or seriously injured each year on our roads.

This year to date, four pedestrians have been killed and 41 seriously injured, up from 28 at the same time last year.

“With a total of 50 pedestrians seriously injured in 2015 it is alarming to see that we have already reached 41 serious injuries, a significant increase from this time last year,” said Mr Hanton.

Research shows vulnerable pedestrians such as the young or old, are highly at risk, while inattention and intoxication are also big contributing factors. 

“All kinds of people share the roads, so it was important this campaign had broad public appeal that crosses generational barriers while still focusing on the important issues that impact pedestrian safety. 

Phrases such as ‘redonk-a-donk’ and ‘oopsybum’ feature throughout the spoof style clips which will hopefully grab the attention of the general public and leave a resonating road safety message. 

“The humorous approach of ‘Walk this Way with Ken Walker’ and short quick content will suit social media platforms such as Facebook and Youtube,” said Mr Hanton.

Watch the first two ‘Walk this way with Ken Walker’ webisodes below

Pedestrian Road Safety Statistics

  • 18 pedestrians were killed and 50 were seriously injured in 2015
  • Of the 18 pedestrian fatalities, 13 occurred in metropolitan Adelaide
  • 70% of pedestrian serious injuries in 2015 were under 24 and over 60 years old 
  • 83% of pedestrian fatal and serious injuries have occurred in metropolitan areas
  • Nearly 1 in every 8 road deaths in South Australia is a pedestrian

Careers at MAC

Careers at MAC

Current Vacancies

Claims Advisor

The Motor Accident Commission (MAC) is South Australia's leader in road safety behaviour change and education, and is dedicated to the safety of all South Australian road users.

MAC is also responsible for the management of Compulsory Third Party (CTP) insurance claims for crashes that occurred prior to 30 June 2016.

A key advisory role is now available within MAC's CTP function which contributes to driving claims initiatives and the oversight of MAC's Claims Manager

Reporting to the Manager, CTP, responsibilities will include:

  • Participating in the implementation of key claims management initiatives.
  • Undertaking contractual formal audits.
  • Identifying emerging scheme risks and issues, including making recommendations for risk mitigation strategies.
  • Preparing reports, such as audit outcomes.

Experience & Skills:

  • Demonstrated experience in analysing and interpreting business controls, processes, procedures or systems.
  • Experience in interpreting insurance claims data.
  • Excellent problem solving skills, time management and attention to detail.
  • Strong ability to work effectively in a small team environment, including developing working relationships with stakeholders.

A detailed job and person specification can be downloaded here or requested via email.

Applications must address and demonstrate your experience, aptitudes and skills against the specification's Essential Minimum Requirements. Please forward your letter of application (no more than two pages), together with a current resume, to Jacqui Cole, HR Admin Officer at Jacqui.cole@sa.gov.au.

Applications close Friday, 22 September 2017.

MAC's Workplace

MAC comprises a diverse mix of people forming a cohesive work environment that embraces new ideas and strategic thinking.

Staff are given the opportunity to continually develop their skills and knowledge to help MAC realise its vision and mission.

MAC is an equal opportunity employer and seeks highly motivated and result-oriented people who display the characteristics of our core values.

Our Values

Focused: We strive to achieve planned outcomes in all our activities by an approach to work that is:

  • Ethical – being honest and fair
  • Diligent – being hardworking and attentive
  • Efficient – being professional and well organised
  • Innovative – being forward thinking and creative
  • Accountable: We are responsible for our actions and delivering on our promises

Teamwork: We make teamwork work by recognising individual talents and being considerate of fellow staff members and partners.

Pride: We take pride in our contribution to MAC for the benefit of South Australian road users.