Campaign Message
‘Everyone Hates Drink Drivers’ is a bold and uncompromising statement.
The fact is, by choosing to drink and drive you are choosing to take part in an illegal activity that can potentially have devastating effects on the lives of South Australians.
A Drink Driver not only puts their own life at risk, but the lives of all road users.
You have a choice not to be a drink driver.
Everyone Hates Drink Drivers. Have your say.
View Comments...
Dave Bonello wrote
For every drunk driver that gets on the road, There is at least one person to watch them do it. I have been the designated driver a hundred times and have taken the keys away as many. Once I blocked in a friend with my car because she refused to give me her keys.
I like to think I saved a life....could have been yours.
bryony wrote
People that drink and drive shouldnt be able to drive ever agen as they could of killed some one and destored a family.xx
georgia wrote
Why Do They Feel The Need To Do It + Kill People It Wrong!!!! WRONG !
GarykPatton wrote
I have been looking looking around for this kind of information. Will you post some more in future? I'll be grateful if you will.
nikaela wrote
dont drink then drive ull end up like a dead guy
AndrewBoldman wrote
Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.
KrisBelucci wrote
Hi, good post. I have been wondering about this issue,so thanks for posting.
Gulnabi wrote
its better not to drink while you are driving if yoou really likes to drink then please not to drive after you drink. beacause sometime you can loss your life and otheres life.i hate those people who drink and drive.
Jessica wrote
I think that drink drivers are a discrace to our community and we need to do something about it.
Phoebe wrote
A good Christian principle, and this is being quoted by an atheist. Drink driving is a social problem and as a society we collectively need to look for solutions to the problem. Are you all helping the people you know who have a drinking problem, or are you sitting on your backsides in judgement? Shame on those who don't help others and shame on the government who make money from the sale of liquor, thus being willing participants to developing the problem!!
Angie wrote
I like the Ad. When my kids see it they remember the statements like i loved my brother. This helps open a conversation about drink driving, and how it is seen as being uncool. They are not old enough to get a license, but I do like the idea of educating them early on this subject.
Tony wrote
Get them off the road, confiscate their cars ( for good, not temporarily), cancel their licences for a year first time, then forever. Repeat offenders ? Just jail them , ban them from ever driving again.
Anonymous wrote
i defently agree with the ads, IF YOU DRINK DRIVE YOUR A BLOODY IDIOT! you can loose your own life or your bestfriends
Danielle wrote
I am certain people's attitudes would be different if they lost their child or mother to a drunk driver. It is so easily avoided, yet almost every weekend there are stories of people being killed or hit by drunk drivers. Grow up and take responsibility for your actions beofre it is too late. I like the campaign as it instills fear.
Anonymous Recovering Alcoholic wrote
Does it occur to the Government that some drink drivers are alcoholics who have nowhere to go to get well. What about spending some of your funding on detox/rehab centres! And it's a poor show using the word Hate in any government campaign.
jason wrote
no i hate repetitive flashing ads
ABK wrote
Hate the action, not the person. Hating our fellow humans is at the root of society's ills.
Governments are obsessed with sending the right message but this is the wrong message.
jasmine wrote
yous that drink drive **** yous
Pat Cummings wrote
Love the comments. Some people have forgotten why these ads exist. I agree to those who think tougher penalties should be enforced. Under learning conditions, there should be no alcohol or drugs in their system. If they cannot abide by these rules,(which by the way, are there to protect the road users), then they do not deserve to be privileged enough to hold a license. Take it away and let them come back when they are mature enough to take on the responsibility to earn all road user's trust. Because that is what we put in to others when we drive on the roads. Trust for every other person on the road. If they cannot be trusted to drive responsible and obey the road rules, thenthey put every other road user at risk. Be hard even for older drivers. Same thing, no excuses, just take their privileges away,even getting caught once. We may actually save the lifes and injuries from innocent victims who do the right thing. I know, evryone will make a mistake at one time or another, but by drugs and alcohol, the mistake is taking control of a lethal weapon, namely their motor vehicle, then they aim it down the streets at no one in particular, but all the same it like aiming a loaded gun at a festival. Someone will be the innocent victim of an IDIOT.
Ally wrote
I think all cars should be fitted with breatho's. If you blow over, the car wont start... now how hard is that to legislate?
chrissy wrote
awesome campaign done it once an will never ever do it again!!!!!! i thought i was waaaaaaay under but was only 0.01 over 0.05 will not do this ever again
charlie wrote
good campaign but it lacks somethings ( i.e. not being escorted to the hospital if said person wants a blood test to challenge accuracy of the bretho test) a friend waited 6 hours and was told that his reading will more than likely be more than what was recorded even though he was there an hour later u tell me whats wrong with this
annoyed wrote
I teach my child not to use the word hate, I think it's a nasty word. This is social exclusion to the max - is this how we deal with a social problem? Hate is never the answer.
chris wrote
great campaign, should have restrictions on the sale of alcohol (ie being able to tell when someone is way to drunk to buy it!!!!) and have breathalysers in pub carparks and regular and accurate testing.
the girlfriend of the drink driver wrote
Everyone makes mistakes, all of us accusing drink drivers as awful people, we are all the same and deserve to be forgiven !!! However i do feel the latest campaign is the best thing to create awareness and to make people really think about what they are doing and i also agree that HATE is a strong word !!!!!
Rob Watling wrote
The problem with drink driving is complex.
Education is the best way to get the message to both young and even older adults , however much of the problem stems from the excessive sale of alcohol and binge drinking.
The government and various lobby groups managed to stop tobacco advertising and the sale and consumption of tobacco had reduced dramatically.......but cigarette and tobacco users only harm themselves, and it is very rare to see a fatal accident being caused by someone smoking [ except for inattention whilst driving ]
The blatant use of advertisng alcohol, combined with the absolute greed of some outlets in selling alcohol products, does nothing to tell our younger generation that it will kill them eventually.
I am an ex smoker, a very, very moderate consumer of alcohol, and a nominee of a licenced venue ,and I refuse to sell alcohol to any one who is even the slightest bit intoxicated,underage or obviously not capable of making good judgement.
The profit motivation of some bars ,bottle shops and night clubs is bordering on criminal and the sooner licencing inspectors do more patrols late at night and early morning when all the problems happen then the sooner we will reduce the carnage and misery it brings.Usually the managers of these premises are under constant pressure from the owners who are only motivated by the 'bottom line'
Our eldest son was driving home from work on a Friday night and killed by a drunk driver exiting a hotel.....so I know the misery and heartbreak it has bought our family !
I now keep reminding my youngest son [19] that drink driving could mean an accident , which could mean manslaughter, which can mean Jail, which can mean getting raped by men much bigger than him ,and usually with aids......!!!
Hoon wrote
Everybody hates drink drivers. Even hoons.
M-R wrote
why are you posting hate messages? instead you should be out there doing something to stop drink driving.
Gerard wrote
Who can we hate next. Be careful folks, you might be next on the list.
jACK mCENDRY wrote
That title is absoloutly correct everybody hate those idiots that are not only wrecking there own lives but also there families and other people of the community!!! THEY ARE IDIOTS
John Smith wrote
drink drivers are complete *** and shold be much more punished then they are at the moment they are complete idiots
MICHAEL BOX wrote
TRY AND TELL ME THIS ...
IF IT IS ZERO FOR SOME AT WORK POLICE FIRE AIRLINE PILOTS AMBULANCE BUS DRIVERS ETC
THEN WHY CAN IT NOT BE ZERO FOR ALL DRIVERS AT ALL TIMES, PLACES ETC
THAT IS FOR ALL ALCOHOL, DRUGS AND SPEEDING DRIVERS...
THERE IS NO REASON TO DEFEND THE INDEFENSIBLE AT ANYTIME...
MICHAEL BOX wrote
IT IS NOT ONLY AN ILLEGAL ACTIVITY ...
THE RESULTING ACTION THAT CAUSES A DEATH IS IN ACTUALITY REALLY AN ACT OF M U R D E R ...
AS A CAR DRIVEN BY A DRINK, DRUG SPEEDING DRIVER IN SUCH AWAY IN ALTERED ROAD CONDITIONS IS A LETHAL WEAPON,
LIKE A LUNGING KNIFE OR SPEEDING BULLET FROM A GUN AS THE TRIGGER IS PULLED...
THERE IS NO REAL DIFFERENCE AS ALL HAVE SOME FORM OF INTENT BY DEFAULT OF BEING THERE & PARTICIPATING IN SUCH AWAY AS TO CAUSE A DEATH & THE DELIBERATION OF THE ACTION TAKEN THAT CAUSES THE END RESULT......
THE COURTS HAVE WATERED IT DOWN OVER THE YEARS TO THE POINT NOW THAT IS ONLY A SLAP ON THE WRIST..
A MISDAMEANOR AN ACCIDENT ...
LET ME TELL THESE ACTIONS ARE NO ACCIDENT....
BUT,ARE MORE APTLY DESCRIBED AS AN I N C I D E N T ....
RANDALL wrote
DOES ANYONE REMEMBER SEPTEMBER 21 1996...
I DO..THOUGH IT WAS 12 YEARS AGO..I REMEMBER IT JUST LIKE IT WAS YESTERDAY...YOU SEE...IT WAS ME...
I WAS CROSSING THE ROAD WITH MY 2 FRIENDS I WAS JUST BEHIND THEM ALL WITH GUIDANCE FROM PEOPLE ON BOTH SIDES OF THE ROAD,MY HALF BROTHER WAS WATCHING
I COULD SEE MY DAD IN THE DRIVEWAY WHERE I WAS GOING...
THEN I HEARD THIS LOUD NOISE OF A CAR SCREAMING UP THE ROAD THEN I FELT A TERRIBLE PAIN AS I WAS THROWN UP ONTO THE BONNET OF THE CAR,THE CAR BRAKED WITH A LONG SCREACH, THROWING ME DOWN ONTO THE ROAD AS I SAW IT COME OVER ME
THEN AS MY FINAL M O M E N T OF LIFE WAS TAKING PLACE AS I WAS DRAGGED ALONG UNDER THE CAR FOR A FURTHER 55 FEET BEFORE IT STOPPED ...
I HEARD MY BROTHER CALL OUT TO MY DAD THAT I HAD BEEN HIT WAS UNDER THE CAR.....THEN I FELT LIFTED AS MY DAD TOOK ME OUT FROM UNDER THE CAR HELD ME SO GENTLY...TOLD ME WITH TEARS IN HIS EYES HOW MUCH HE LOVED ME AS I SLIPPED AWAY INTO G O D' S CARE...YES, MY NAMES RANDALL. I WAS ONLY 4 YEARS OLD. I WAS THE VICTIM OF A SPEEDING DRINK DRUG DRIVER....
IT WAS DEADLY FOR ME...I H A T E D R I N K D R I V E R S, WHAT ABOUT YOU ?
OR ARE YOU A DRINK / DRUG / SPEEDING DRIVER
Chad wrote
A girl in my grade 4 class was killed by a drink driver, not only is it potentially leathal for the drink driver themselves but also so many other commuters on the roads, life already isn't fair, we don't need any more jerks to contribute to it!
Keith wrote
What will it be next? The Grim Reaper? This is another one of those "me too" add campaigns. Very little thought , lowest common denominator adds. Just what the world needs .. more hate! I will teach my kids based on positive,supportive, encouraging methods. Not hate. Negativity turns the campaign into a fizzer. I in fact change channels when the add comes on it is just TOO negative. Some of these people may have made one mistake their whole life. Maybe driven the next day after feeling 100% then the world hates them? What, do they rank next to pedophiles and drug pushers? Really? Sorry I also don't let my kids watch it for this overuse of the hate thing. It's not a christian attitude at all.
Jess wrote
HATE is a very strong word to use. No, I don't HATE them, but I hate the action and the pain it causes every day.
Drink driving is, in my opinion, an act of laziness - drink drivers are those who are too lazy to organise safe transport home, because they figure "I'm only slightly over the limit, I won't get caught". Don't be stupid. The fact is you WILL one day be caught, or kill someone and have to live with that guilt for the rest of your life. Even worse, you could lose your own life or someone who matters to you. Don't risk it. Get organised before you go out and THINK about the consequences of your actions. Put away those car keys before you hurt someone!
RANDALL FERNANDO BOX wrote
DRIVING ON OUR ROADS IS A PRIVILAGE A SERIOUS RESPONSIBILITY NOT TO BE TAKEN AS A GOD GIVEN RIGHT I HATE DRINK, DRUG DRIVERS FOR A GOOD REASON. I LOVE YOU RANDALL.
Tommy wrote
Powerful. Let's hope it works and the message gets through.
Chris wrote
I don't hate drink drvers but I do feel sorry for them because they are such weak people and don't seem to care about anything at all. They miss out on so much in life.
However,I do hate the unnecessary sadness they cause in this world - not only the deaths of innocent people but the horrible injuries they inflict on many more. This is so unfair!
Maybe I do hate some of them - the ones who couldn't care less about ruining another person's life.
Jane wrote
I see what you are trying to do with this campaign however it will not work.
As Sally said if your daughter was convicted of drink driving you would not hate her. I can understand hating the act but not the person.
Do you really think encouraging hate is a good thing and doesn't comflict with the original princple?
How about education before hate?
Sally wrote
I agree that the act of drink driving is morally repugnant and that everyone should hate the BEHAVIOUR of drink driving. It is a very selfish choice to potentially put others at risk due to your lack of planning an alternative way home. However this campaign is very black and white. If your daughter was convicted of drink driving, would you hate her? Of course not. You would be disappointed beyond words, but you would not hate her.
BrendaHolland wrote
OOOps before anyone says anything...I am an ex
South Australian :)
I actually agree with Sean.....in relation to it's too late once a drinker is in the car...then it becomes purely revenue exercise for the government. It's a little like
saying marijhauna is illegal...but you are allowed to have
three plants...but can be fined!
I believe the advertisements say a lot...without actually hearing it....We all have choices to make about our own
bodies and well being...drinking, smoking, eating, exercise and so on...but when we affect the lives of others then we become morally and criminally responsible for those choices.
harriot wrote
If you kill someone because you drink drive, it no less murder than if you kill someone.
Jimmy wrote
don't drink and drive....
Josh wrote
The whole point of this campaign is to show people who do drink and drive that nobody has their backs. Nobody's gonna stand by them and say "It's ok mate, it wasn't your fault" because at the end of the day it is their fault, 100% of the blame lies on them.
Good work MAC, I HATE DRINK DRIVERS.
Sidney Cater wrote
Can't stand the buggers!
Anonymous wrote
A hate campaign, what a big step forward - what about one for child predators, perpetrators of spousal abuse and while where at it overpaid, over-rated and mis-informed premiers...bring on the election Mike - go through the court lists for today and tomorrow - check out the number of drink driving convictions - this is clearly a social problem.
Mandy wrote
My best friend was killed by a drunk driver and she had done nothing worng, only 16 yrs old and I will never forget her even though nearly 30 yrs ago, Please don't drink and drive....
Anonymous wrote
I was charged and convicted of drink driving. No excuses and I am sorry. It was years ago. I haven't done it since. Your ad is really nasty and vicious.
Julie wrote
Drink drivers should have to do community time at emergency hospitals. reality may hit home.
Basic first aid should be compulsory at schools before kids get their licence.
Jessie wrote
This is a brilliant ad campaign. I HATE DRINK DRIVERS. For those of you who do not, take a good look at yourselves. You probably drink-drive yourself. Can you imagine if some stupid drunk person got behing the wheel of a car, and killed your closest friend, of family member, because of their negligent stupidity? Don't say that they don't have a choice in wether they drink-drive. Thats why there is such a thing as designated drivers. If the deso is too drunk to drive aswell, CALL A BLOODY CAB!!!
To all of you selfish people out there who do drink and drive, put yourself in the victim's shoes, and see how you feel. You DO have a choice. Use it wisely.
Dismayed wrote
This is sooo 1984. Hate campaigns, way ta go boys. Rannistan!
Sean wrote
Why is alcohol so freely available? Its a drug like any other drug. Catching people when they are already in their car driving seems a bit useless. Why not have breathalisers in car parks before people get in their car, and their keys confiscated if they blow over the limit? Its all to do with revenue raising and govenment taxes!
Caroline wrote
They are selfish, in the fact that they are not only risking there own life but that of all the non deserving people on the road.