About the Game Changer campaign

About the Game Changer campaign

MAC’s Game Changer campaign links the decisions made during a sporting game with those made on the road and the profound impact a poor choice can have on the end result.

Fatigue, distraction, alcohol and drugs can negatively impact a player’s performance in a game. The consequences are even greater on the road; a lapse in concentration, just one distraction, or a poor choice on the road, can be devastating.

Through sport, MAC is encouraging the community to become game changers on the road, to change driving behaviour and ultimately reduce the road toll.

Game Changer Ambassadors

Game Changer Ambassadors

Game Changer player ambassadors have been appointed by the sporting clubs involved in the Game Changer campaign.

Ambassadors have the role of promoting important road safety messages amongst players, supporters and the wider community, to influence their behaviour and decision making on the road.

Ambassadors currently include:

Sam Jacobs, Brad Ebert, SANFL Players, Adelaide Lightning Players

Why sport? Research insights.

Why sport? Research insights.

Sport captures the interest and ignites passion amongst the sporting community. It provides a relevant audience for road safety messages, with spectator groups largely composed of the groups that are over represented in the road toll, as well as the people who influence them.

The Game Changer message has been designed to reach into sporting club communities, team supporters and everyone involved in the game.

MAC Footy Express

MAC Footy Express

During the 2016 AFL season, the Game Changer campaign message will be promoted through MAC’s partnership with Adelaide Metro’s MAC Footy Express.

The MAC Footy Express service will operate to and from Adelaide Oval for each home game of the 2016 AFL season, providing safe and free public transport for all AFL game day ticket holders.

More information and timetables can be found here.

Game Changer partnerships

Game Changer partnerships

  • MAC Footy Express
  • Adelaide Football Club
  • Port Adelaide Football Club
  • South Australian National Football League (SANFL)
  • Adelaide Oval
  • MAC Adelaide Lightning