MAC’s Game Changer campaign links the decisions made during a sporting game with those made on the road and the profound impact a poor choice can have on the end result.
Fatigue, distraction, alcohol and drugs can negatively impact a player’s performance in a game. The consequences are even greater on the road; a lapse in concentration, just one distraction, or a poor choice on the road, can be devastating.
Through sport, MAC is encouraging the community to become game changers on the road, to change driving behaviour and ultimately reduce the road toll.
Game Changer player ambassadors have been appointed by the sporting clubs involved in the Game Changer campaign.
Ambassadors have the role of promoting important road safety messages amongst players, supporters and the wider community, to influence their behaviour and decision making on the road.
Ambassadors currently include:
Sam Jacobs, Brad Ebert, SANFL Players, Adelaide Lightning Players
Sport captures the interest and ignites passion amongst the sporting community. It provides a relevant audience for road safety messages, with spectator groups largely composed of the groups that are over represented in the road toll, as well as the people who influence them.
The Game Changer message has been designed to reach into sporting club communities, team supporters and everyone involved in the game.
During the 2016 AFL season, the Game Changer campaign message will be promoted through MAC’s partnership with Adelaide Metro’s MAC Footy Express.
The MAC Footy Express service will operate to and from Adelaide Oval for each home game of the 2016 AFL season, providing safe and free public transport for all AFL game day ticket holders.
- MAC Footy Express
- Adelaide Football Club
- Port Adelaide Football Club
- South Australian National Football League (SANFL)
- Adelaide Oval
- MAC Adelaide Lightning
A new agreement between the Motor Accident Commission, Adelaide Football Club, Port Adelaide Football Club and the State Government means there will be no additional cost passed onto the general football-going public for the next three years.
"Free public transport for footy fans is important to reduce the day-out cost for families, and means we can move large numbers of fans to and from the Oval more quickly than with ticketed services,” Mr Mullighan said.
“Last year, approximately 459,000 footy fans travelled to the Adelaide Oval via public transport, a massive increase from the 133,000 fans that caught public transport to Football Park in 2013.
"I'd like to thank MAC, AFC and PAFC for working with the State Government to deliver an arrangement that will benefit South Australian football fans. The MAC Footy Express and Adelaide Metro bus, train and tram services provide safe and free transport to and from Adelaide Oval for around 25,000 people each week.
“It’s great to see MAC as a partner to this initiative, which will also help promote important road safety messages,” Mr Mullighan said.
MAC CEO Aaron Chia said the Footy Express partnership was a great opportunity to promote Game Changer road safety messages both on public transport and engaging with audiences at the Oval.
“In addition to promoting the free Footy Express service and MAC’s road safety messages, MAC is utilising the partnership to engage high profile players as road safety ambassadors,” Mr Chia said.
“Crows player Sam Jacobs and Port’s Brad Ebert are MAC’s road safety ambassadors, and the two clubs have committed to promoting road safety messages, taking on MAC as their official road safety partner.
“Having highly respected sports stars talking about road safety to their fans is extremely important – we want people to take home the Game Changer message and make the right decision on the road so they don’t suffer the consequences.”
“We’re really looking forward to working with the Crows and Port Adelaide and welcome their support to remind their fans about choices and consequences when it comes to road safety.”
“We know that many people attending like to enjoy a drink or two with their mates, so the free MAC Footy Express reduces the temptation to drink and drive,” he said.