Behind the Scenes - Anna Meares

Ten time world champion and dual Olympic champion cyclist Anna Meares has teamed-up with the MAC to promote rider safety. The 'Be Safe, Be Seen' education campaign coincides with MAC's Major Partnership with the Santos Tour Down Under.

It's amazing to learn how many people are getting into riding these days. But with so many of us on the road, there's a flip side. On average 3 riders die and more than 500 are injured on South Australian roads each year -- at a cost of over $20million in Compulsory Third Party insurance.

The Santos Tour Down Under is the perfect place to promote the 'Be Safe, Be Seen' campaign. The aim of the campaign is to promote a safer mind-set amongst riders and motorists. At the end of the day we don't want anyone seriously hurt or killed on our roads. We want a safer riding community for all.

For more information on MAC's Be Safe Be Seen Campaign featuring Anna Meares click here >>