The Motor Accident Commission (MAC) has partnered with the South Australian Sports Institute (SASI) Cycling Division as part of MAC’s comprehensive cycling safety program.
“MAC has a number of cycling programs in place, and our partnership with SASI’s cycling program will provide us with the opportunity to reach more cyclists,” MAC General Manager Michael Cornish said.
“MAC will have a presence at SASI events and SASI elite cyclists – some with international profiles – will help to promote important road safety messages.
“It’s vital that road users give consideration to each other and courteously share the road so that we all get home safely.
“The SASI cycling team will role model good road safety behaviour.”
Other cycling safety MAC programs include:
- The “Be Safe Be Seen” campaign, with Olympic Gold medallist Anna Meares as ambassador. This encourages safer riding practices by promoting techniques to improve road positioning, defensive riding and visibility. Drivers are encouraged to look carefully for riders and raise awareness of cyclist vulnerability.
- A partnership with the Santos Tour Down Under. During January and the Tour Down Under, MAC takes the opportunity to deliver the ‘Be Safe Be Seen’ message.
- Workplace education. Through Bike SA, MAC delivers rider safety education sessions to workplaces in the Adelaide CBD. These are one-hour free sessions conducted providing best-practice cycling safety education for riders of any level of experience.
- Distribution of front and rear bike lights. MAC advocates the use of front and rear bicycle lights, day and night, to improve rider visibility. MAC helps encourage light uptake via the free distribution of quality lights, primarily to participants of the Bike SA workplace education sessions.